Facebook has turned out to be the most cost effective and widest reaching advertising tool for real estate agencies. It provides excellent publicity, generates traffic to your generic website and increases your conversion rate. Some agencies are making money advertising on Facebook while others are just passing time. What mistakes are you making as a property agency that is affecting your revenue and success marketing on Facebook?
A Facebook account is free and easy to open. This explains the billions of users on the app. It has been accused of taking a lot of productive time for most people. It will equally take up your time and resources with no results if you have no idea what you are doing on Facebook as a real estate agency. Set clear goals for opening a Facebook page and advertising your products. Some of the goals that will transform your online presence include
There is a lot more you can do on Facebook as long as your goals are clear. With clear goals, you will develop strategies and have tools that enable you to achieve these goals. It is also possible to review the strategies and do away with those that do not work.
Facebook is a part of social media. Social media is considered as a platform to pass time. As a real estate agency, approaching social media casually will cost you time, reputation and money. You first need to recognize the power of social media in mobilizing genuine fans. Treat it like a department in your office. Engage your followers by providing relevant posts and content. Make this content as consistent as possible. It must also be informative and valuable to them. Work on gaining loyal following before drifting more and more to specific content. Have a manager ready to respond to questions, address concerns and drive conversations. Attach necessary tools to analyze fan dynamics and use this information to serve your customers better. If you have to post a photo, make it as professional as possible.
Like all advertisements, Facebook real estate ads should target a very particular audience. Know what your target market wants, their language, social media mannerisms, engagement style, etc. Create content that is specific to the up-market, middle market or ordinary real estate customers depending on your niche. When creating videos for your properties, make them relevant to your target market. Do not turn social media adverts into a Super Bowl ad that targets everyone watching. You will spend a fortune with no returns.
Promoting your Facebook page as a property agency gives you the much needed exposure. However, the rate of return will only be determined the effort you make in the right direction. Set realistic and specific goals. Be professional as an agency even on Facebook. Target only your specific clientele. This will give you valuable ROI on Facebook.
Schedule a FREE strategy session on how we can get you buyers and sellers.
We like to create things with fun, like-minded people.
Feel free to say hello!
